Can big businesses communicate with empathy?
If you’ve seen the business pages recently, you’ll know empathy is everywhere – why leaders need it, how to cultivate it, whether or not you can teach it.
What’s happening? Is it just a new buzzword? Or can you tangibly measure empathy coming through in your comms?
Well, we’ve had a go. We’ve created a Schwa Score for empathy and analysed a handful of big banks in the UK. And TL;DR, the more empathetically you communicate, the more customers like you.