Does tone of voice matter to your business?

Most global marketing experts will tell you it does (we asked them, and 93% agreed). But they’ll also tell you that hardly anyone in their business is actually using their tone. Which means most companies are missing out on a brilliant way to transform their culture and see the difference in their bottom line.

We’ve seen tone transform teams. But it only works if you can get everyone behind it – not just your A-team of ad writers. After all, your customers don't just base their impression of your brand on your billboards; it's about everything you send and say. 

In our guide, we share what we’ve learned about taking tone from meh to marvel, by making it a company-wide movement.