Better training starts with behavioural science

When it comes to training sessions, we don’t want just people to say ‘that was great’ or even ‘that was interesting’. We want them to say ‘I’m going to do this differently from now on’ - and actually do it. 

With more and more data on what works and why, behavioural science is the secret sauce to make learners learn and training stick. Read our guide to learn a few of our secrets, from group identities to the door in the face effect.

Communications that know how people tick.

Most business communications fail because they don’t take account of how people really work.

We do. We combine linguistic flair and behavioural science to write things that change what people think and do. We write customer comms, corporate comms, speeches and stories: you name it, we’ve done it.

And we can prove it works: our writing can push response rates up, or complaints down, or change the way your people work. Whatever the brief, we’ll make every word a call to action.

Schwa grabbed the team’s attention right from the outset - balancing fun with evidence, bringing relevant examples to life and challenging the way we think about language and communication. Their effortless and effervescent style made the session a real joy and we still reference it when we’re thinking about how we speak and write. 

I can’t recommend them highly enough – the sessions are such fun that you don’t notice just how transformative they are.

Helen Lowe, head of legal operations, Co-op