Rhymes chime... and sell cars online
If you've already downloaded The End of the Hunch, our guide to nudgy writing, you'll know all about the 'rhyme as reason effect'. (It's the one that says we tend to believe messages that rhyme more than ones that don't.)
But whether people believe them more or not, rhymes are just really fun to write. One of our clients, Zen Auto thinks so too.
As part of their rebrand, we added some oomph to their customer journey by writing it in rhyme.
To take a look, download our book.